Revealed: How Apple`s iconic iPod design nearly didn`t make it
(iMore iPhone)

`Colleagues questioned the stainless-steel case and molded body, and challenged Ive`s vision for engraving Apple`s logo on its rear rather than on its front.` What you need to know Apple this week announced the end of the iPod, one of its most iconic products. Excerpts from a tell-all book inside Apple have revealed Jony Ive`s design for the first model did not go down well. Colleagues had questions about the use of stainless steel, the logo on the back, and the use of the color white. Apple this week announced the end of the line for the iPod, one of the company`s most iconic products. Yet excerpts from a new book inside Apple reveal that Jony Ive`s first iconic design didn`t go down well and that he faced plenty of internal resistance over some of its most distinctive features. In his new book After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul Tripp Mickle retells the story of how the iPod first came to be. It was Steve Jobs who pressed for Apple to c...